In 2009, starting with vintage Ornellaia 2006, Ornellaia started a project called Vendemmia d'Artista, a marriage between the world of contemporary art and that of wine, and one which celebrates the unique character of each new vintage of Ornellaia, the flagship wine of the estate. Every year, an internationally-known artist is commissioned to create a work of art that captures the essence of the wine, the individuality of the vintage and its specific personality. Ornellaia's Vendemmia d'Artista project aims to recapture the tradition and value of artistic patronage in a modern-day key, tying it to the birth place of Ornellaia and the specific character of the individual harvest.
The project consists of:
A limited edition of 111 large format Ornellaia bottles that are designed by the artist. The bottles are divided into: 100 Double Magnums (3L), 10 Imperials (6L) and one unique Salmanzar (9L).
One unique site-specific artwork, made by the selected artist and installed at the Ornellaia estate.
Starting from the 2012 vintage an Artist Label for the 0,750L bottle of Ornellaia. One bottle carrying
the Artist Label is included in every 6-bottle case of Ornellaia produced.
Every year Ornellaia organises a charity auction where part of the limited edition large format bottles are sold. The funds raised are donated every year to a different art foundation.